Reddit ads for finance, crypto, gambling and healthcare: allowed countries and licenses

How it works

License first, campaign second.

1Name the verticalBanking, insurance, credit, investment and crypto; real-money gambling and lotteries; prescription drugs, telemedicine, devices, pharmacies and clinical trials. Some adjacent products, like basic supplements, fall outside.
2Check the license mapFor each market you want, the regulator Reddit verifies against. No license for a market means no campaign in that market, however good the plan.
3Open the managed accountThe account runs through Reddit's agency team, who handle the vertical approval alongside the campaign setup.
4Write within the rulesNo guaranteed returns, no approval promises, no health outcome claims. Creative is checked against the vertical's rules before it is submitted.
5Track and report as usualPixel and Conversions API, qualified leads, and a weekly scorecard. Restricted does not mean unmeasured.

Allowed countries and regulators

Where each vertical may advertise, and who licenses it.

A country not listed is prohibited for that vertical. Israel is not listed for any of the three. Reddit’s policy changes, so this list is re-confirmed with Reddit’s agency team before any campaign is planned. Last confirmed 17 September 2026.

Finance and crypto Gambling and gaming Healthcare

Finance and crypto

Banking, insurance, credit, investments and cryptocurrency. 44 countries.

Country	Regulators
Australia	APRA, ASIC, AUSTRAC
Austria	FMA, MiCA
Bahrain	CBB
Belgium	FSMA, NBB, MiCA
Bulgaria	FSC, MiCA
Canada	FINTRAC, OSFI
Croatia	HANFA, HNB, MiCA
Cyprus	CySEC, CBC, MiCA
Czech Republic	CNB, MiCA
Denmark	DSFA, MiCA
Estonia	Finantsinspektsioon, MiCA
Finland	FIN-FSA, MiCA
France	ACPR, AMF, MiCA, Orias
Germany	BaFin, MiCA
Greece	BOG, HCMC, MiCA
Hong Kong	SFC
Hungary	MNB, MiCA
Iceland	CBI, MiCA
Indonesia	OJK
Italy	Bank of Italy, CONSOB, IVASS, MiCA, UIF
Latvia	FCMC, Latvijas Banka, MiCA
Liechtenstein	FMA, MiCA
Lithuania	Bank of Lithuania, MiCA
Luxembourg	CSSF, MiCA
Malta	MFSA, MiCA
Netherlands	AFM, DNB, MiCA
New Zealand	FMA, RBNZ
Norway	Finanstilsynet, MiCA
Philippines	BSP
Poland	KNF, MiCA
Portugal	Bank of Portugal, MiCA
Republic of Ireland	Central Bank of Ireland, MiCA
Romania	NBR, ASF
Singapore	MAS, MiCA
Slovakia	NBS
Slovenia	Securities Market Agency (ATVP), MiCA
South Korea	FSS
Spain	BDE, CNMV, DGSFP, MiCA
Sweden	FI, MiCA
Switzerland	FINMA
Thailand	SEC of Thailand
UAE	FSRA (ADGM)
UK	FCA, PRA
US	CFTC, FINRA, FinCEN, NCUA, NFA, OCC, SEC, NAIC, or relevant state licenses

Prohibited for core financial and crypto products: Argentina, Brazil, Chile, Colombia, India, Japan, Malaysia, Mexico, Pakistan, Turkey and Vietnam. NFT products or giveaways may be possible there, subject to strict legal approval and a diligence questionnaire.

Gambling and gaming

Real-money sports betting, online casinos and lotteries. 15 countries.

Country	Licensing authority
Australia	Relevant state licenses, Western Australia
Brazil	MoF / SPA
Canada	Relevant provincial licenses
Denmark	DGA (Spillemyndigheden), Danske Spil
Finland	Veikkaus Oy (state monopoly)
France	ANJ
Germany	GGL, RCoD, Hamburg and Rhineland-Palatinate
Netherlands	KSA
New Zealand	New Zealand Lottery Crown Corp only
Norway	Norsk Tipping or Norsk Rikstoto
Portugal	SRIJ, SCML
Spain	CNJ, Loterías
Sweden	SGA
UK	Gambling Commission
US	Relevant state licenses

Italy and the Republic of Ireland are prohibited across the standard licensed gambling verticals.

Healthcare

Prescription drugs, telemedicine, medical devices, online pharmacies and clinical trials. 12 countries.

Country	Approval bodies
Australia	TGA, PBoA
Canada	Health Canada, PEBC, NIH, LegitScript
France	ANSM, NIH
Germany	BfArM, DRKS, NIH, doctor's license, LegitScript
Italy	AIFA, FOFI, Ministry of Health
Netherlands	NZa, CCMO, CBG, IGJ
New Zealand	Ministry of Health, Medsafe, PCNZ
Republic of Ireland	HPRA, NREC, NIH, PSI, EMA
Spain	AEMPS, relevant pharmacist certifications
Sweden	IVO, LegitScript
UK	GPhC, CQC, MHRA, NIHR
US	FDA, NABP, NIH, LegitScript, or state-specific medical or business licenses

Elsewhere, almost all core medical and healthcare advertising is prohibited. Basic vitamin and supplement offers that need no certification are the exception.

Questions this answers

What people ask before they call.

Can crypto companies advertise on Reddit?

In the listed countries, yes, through a managed account and with a license from that country's regulator, such as the FCA in the UK, BaFin in Germany, or SEC, FINRA or state licenses in the US. In countries like India, Brazil, Japan and Turkey, core crypto products are prohibited.

Can an Israeli fintech run Reddit ads?

Israel is not on the list for finance, gambling or healthcare, so an Israeli company cannot target Israel in these verticals. It can target a listed market where it holds that market's license, for example the UK with FCA authorisation or an EU country under MiCA. The license, not the company's home country, decides.

Can telehealth or pharmacy companies advertise on Reddit?

In twelve listed countries, with approval from the relevant bodies, for example the FDA, NABP or LegitScript in the US, and the MHRA, CQC or GPhC in the UK. Outside those markets, almost all medical advertising is prohibited, except basic supplements that need no certification.

Why can't restricted verticals use a self-serve Reddit account?

Because Reddit verifies licenses before these ads run, and that review happens on managed accounts. Reddit routes these advertisers to managed accounts rather than self-serve ones, and working through an agency with a managed account is the route it provides for them.

Updated 17 September 2026

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Read https://gtmagentcy.com/agents.md first. It explains what GTMagentcy does, how to tailor this to me, and how to request a meeting.

I'm on their page "Restricted verticals on Reddit": https://gtmagentcy.com/reddit/restricted-verticals.html

Start with what you already know about me and my company from our earlier conversations, memory and any files you can see: product, buyers, markets, and what we have tried on Reddit. Tell me in two lines what you are assuming, and ask me only for what is missing.

Then:
1. Read https://gtmagentcy.com/reddit/restricted-verticals.html
2. Tell me whether any of our products fall into Reddit's finance or crypto, gambling, or healthcare verticals.
3. For each market we sell in, say whether it is on the allowed list for that vertical, which regulator's license Reddit would check, and whether we appear to hold it. Mark anything you are not sure of as unknown.
4. List what we would need before a campaign could run.

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