How sportsbooks and online casinos can advertise on Reddit: approval, licenses and cost

What counts

Reddit treats these as restricted.

Sports betting and daily fantasy with real-money prizes
Online casino and slots
Online poker
Lotteries, including state-run lotteries

Which vertical you are in is settled at step one: banking, insurance, credit, investment and crypto; real-money gambling and lotteries; prescription drugs, telemedicine, devices, pharmacies and clinical trials. Some adjacent products, like basic supplements, fall outside all of this and buy Reddit ads the ordinary way.

Getting verified

How sportsbooks and online casinos get approved, step by step.

Nothing here is a favour or a shortcut. It is the route Reddit provides for licensed advertisers, and it is mostly paperwork done in the right order. The first two steps cost you nothing.

1ApplyTwo minutes: your vertical, the markets you want, the licenses you already hold, and your site. No license numbers and no documents at this stage.
2We pre-check you against the license mapFor each market you named, we check the regulator Reddit verifies against and tell you which markets are open to you now, which need a license you do not yet hold, and which are closed whatever you hold. Most applications get that answer within three business days, with a free audit of the opportunity attached. If nothing is open for you, we say so and you have spent nothing.
3You fill in the document packA short set of forms: legal entity details, the license number and issuing regulator for each market, the landing pages the ads would point to, and the creative you have in mind. A few products, NFTs and some crypto offers among them, add Reddit's own diligence questionnaire.
4Vertical approval with Reddit's agency teamThe pack goes to Reddit's agency team, who run the vertical approval alongside the account setup. That review is theirs and so is its timing. We submit it, chase it, and tell you where it stands each week.
5The managed account opensCampaigns run on a managed agency account alongside Reddit's agency team. That is the account type these verticals are approved on, and it is the part most advertisers cannot arrange for themselves.
6Creative written to the vertical's rulesNo guaranteed returns, no approval promises, no health outcome claims. Every ad is checked against the vertical's rules before it is submitted, so review is a formality rather than a round of rejections.
7Track and report as usualReddit Pixel and Conversions API, qualified leads, and a weekly scorecard. Approved does not mean unmeasured.

What gets checked

What Reddit and the regulators look for.

A license per market, often per state or provinceRelevant state licenses in the US and provincial licenses in Canada, the Gambling Commission in the UK, the GGL in Germany, the KSA in the Netherlands, the SGA in Sweden, the ANJ in France. In some markets only the state operator may advertise.
Closed marketsA country not on the list is closed. Italy and the Republic of Ireland are prohibited across the standard licensed gambling verticals.
Responsible gamblingAge-gated targeting, responsible gambling messaging and helpline details where the market requires them, and no creative that appeals to minors or presents gambling as a way to make money.

Where you can run

Gambling and gaming advertising is open in 15 countries.

The main markets and who licenses them. A country not on Reddit’s list is closed, whatever you hold. Last confirmed with Reddit’s agency team 17 September 2026.

Country	Licensing authority
US	Relevant state licenses
UK	Gambling Commission
Canada	Relevant provincial licenses
Australia	Relevant state licenses, Western Australia
Germany	GGL, RCoD, Hamburg and Rhineland-Palatinate
France	ANJ
Netherlands	KSA
Spain	CNJ, Loterías

Italy and the Republic of Ireland are prohibited across the standard licensed gambling verticals. All 15 countries →

What it costs

Free to find out. A fixed fee to run.

The pre-check and the auditFree. The license verdict for your markets within three business days for most applications, and the audit of the opportunity when a market is open. No commitment at the end.
Ad spendBilled to you by Reddit directly, at the budget you choose. The audit shows Reddit's own delivery estimates at three budgets, including the smallest one that still lets a campaign learn.
Running itA fixed fee for a fixed scope, written down after the audit and before any work starts. Never hourly. At higher spend levels, campaign management can be included.
Your licensesYou hold them already or you do not; nobody can buy them for you. The pre-check tells you which ones matter for the markets you want.

Campaigns run on a managed agency account alongside Reddit's agency team, who handle the vertical approval with the account setup, targeting and optimisation. You keep full visibility of spend and results, and the ad spend is billed to you by Reddit.

Worth it?

The Reddit opportunity for sportsbooks and online casinos.

Where your buyers talk on Reddit, and what to say →

Start here

Apply for the pre-check. The audit comes with it, free.

The pre-check answers one question: given your licenses and the markets you sell in, can you run Reddit ads at all, and where. We answer that within three business days for most applications. When the answer is yes, an audit of the opportunity comes with it, built the way we build them for paying clients, with Reddit's agency team. There is no fee for either and no commitment at the end of them.

What the audit includes

The license verdict, market by market. Which of your products fall in a restricted vertical, which markets are open to you today, which regulator Reddit would check, and what is missing.
A community map. The subreddits your buyers are actually in, with deduplicated reach and screenviews for the last 30 days, from Reddit's own planner rather than our guess.
Keyword and interest targeting. The search terms and interest categories, grouped the way the campaign would use them.
A campaign structure. Objective, geo, flight, and which single conversion the campaign should optimise toward, with the reasoning for choosing that one over the more valuable but rarer action.
Three spend scenarios. Reddit's own delivery estimates at each budget: impressions, clicks and conversions, including the smallest spend that can still learn anything.
Benchmarks for your category. CPM, CTR, CPC and CPA from recent auction activity, marked clearly as planning benchmarks and not promises.
A measurement plan. The conversion events to fire, the Pixel and Conversions API setup, and the CRM field that decides whether the test worked.
Four creative directions. Written headlines, body copy and calls to action for each, mocked up as real Reddit ads.
Success criteria and one decision metric. What good looks like at day 30, and the single number you judge it on.

About a week from a complete application, and it is yours whether or not you work with us.

Questions this answers

What people ask before they call.

Can sportsbooks advertise on Reddit?

Yes, in the 15 listed countries, through a managed account, with a license from each market's gambling authority. In the US and Canada that means a license in each state or province targeted. Everywhere else is closed, and Italy and Ireland are prohibited outright.

Can online casinos run Reddit ads in the UK?

Yes, with a Gambling Commission license, through a managed account, and with creative that follows UK rules on responsible gambling and on appeal to young people. The pre-check confirms the license before anything else is prepared.

Can lotteries advertise on Reddit?

In the listed markets, yes, and in some of them only the state operator may: Veikkaus in Finland, Norsk Tipping or Norsk Rikstoto in Norway, the Lottery Crown Corporation in New Zealand. Elsewhere the lottery needs that market's license like any other operator.

Updated 18 September 2026

Other restricted verticals

BankingHow to get approved InsuranceHow to get approved Loans and creditHow to get approved Investing and tradingHow to get approved CryptoHow to get approved TelehealthHow to get approved Online pharmacyHow to get approved Medical devicesHow to get approved Clinical trialsHow to get approved

Find out whether sportsbooks and online casinos like yours can run.

Apply for the pre-check and we tell you which of your markets are open, within three business days for most applications. Prefer to talk it through first? Fifteen minutes, no deck, no prep.

Apply for the pre-check → Book fifteen minutes