What it is
This check is a synthesis rather than a single signal: it asks whether the four facts a buyer's agent would need are actually extractable from the homepage.
Name and description come from schema or metadata; pricing from a discoverable link; contact from a mailto: or tel: or a schema contactPoint.
Why an agent cares
When an agent is asked to shortlist vendors, these four fields are the row it fills in. Every blank is either a hallucination or an omission — and an omission usually means you're dropped from the comparison.
How to fix it
- Make sure all four are present in HTML on the homepage, not only on inner pages.
- Link pricing from the main navigation with the word "Pricing".
- Put a real email address in the footer.
How we test it
We attempt each extraction the way a model would and count how many succeed. Three of four passes.